Other nonofficial taglines of the USA have been “Let Freedom Ring” or “Land of the Free”, conveying strong emotion and still under five words. It’s short, memorable, and directly points to the beliefs we were founded on. That’s what you put on your website! (wink, wink)Ĭonsider the slogan (tagline) of the United States that was established in 1956, “In God We Trust”. (I’m all for promoting more kindness.)īack to the point, your tagline is not where you wax on about all your business features, services, products or benefits. Hmm, maybe we’re not so sweet to each other anymore- but we should try. The reality of communication today, social media, tv, our phones, texting…is to keep it short and sweet. Have you ever landed on a website or seen a business card and for the life of you had no idea what it was for? What is this business? Did it intrigue you enough to research it? Probably not.Īs a whole, people are entirely too busy to devote time to that. So why the five words or less rule? Because it narrows and clarifies the focus of your brand’s message.
If your tagline is too long, people won’t finish reading it- or they won’t recognize it as your tagline. Even if it doesn’t grace the minds of all humanity, you still want it to quickly convey to the reader or listener what your business does or how you want people who use your product or service to feel when they use your product or service. Not everyone’s business is mega known like Coke or Nike. Don’t you want your tagline to go viral like that? Then keep it short. You hear the name, and the phrase automatically pops in your head, like a catchy song lyric (thus the word catchphrase, another synonym of a tagline). Think of “Have a coke and a smile”, or Nike’s “just do it”. It’s the phrase you definitely want associated with your business. Or it’s the opinion or message of your business. A tagline is a quick definition of your business. Isn’t it? Well, maybe not the whole point. But in my opinion, if you’re tagline is too long-then it’s just a paragraph, and it’s too hard to remember.īeing memorable is the whole point of a tagline. After all, it’s your business and you can manage it anyway you see fit. Not everyone has or needs a tagline necessarily (like Target), but if you want or have one, it needs to be short.
Slogan is the old school word for a tagline. A tagline is the few words after your logo or business name that defines your brand.
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